What Makes Your Trademak Strong?

Strong trademarks are fanciful, arbitrary, or suggestive. Fanciful marks are invented words that only have meaning in relation to their goods and services. An example of a fanciful trademark would be Exxon® for petroleum. Arbitrary words are real words that have no...

What is NIL?

In recent years, the term “NIL” has become a major topic in sports, business, and social media. But what exactly does it mean? NIL stands for Name, Image, and Likeness. These are the unique characteristics that identify a person and help distinguish them...

Patagonia v. Pattie Gonia

Performer and activist Pattie Gonia has rejected Patagonia’s offer to drop its trademark infringement lawsuit, stating that Patagonia’s conditions would “erase” the performer’s advocacy and education efforts. Stay tuned to see where this...